Let’s Talk iPhone: Live Minute-to-Minute Updates Directly From Cupertino

Tags: iPhone 5

Well, putting a full stop to all the rumors and reports regarding iPhone 5 or iPhone 4S, Apple introduced it’s iPhone 4S today at it’s Cupertino Campus. Yes, iPhone 4S. No iPhone 5 yet. What happened there, you can check out in the full detailed presentation given below. Scroll down to the bottom of this page, and start reading the full presentation till you get back here.

iPhone 4S

11:39AM: We’re off to get hands-on, and we’ll be broadcasting again soon. Thanks for joining the fun!

11:38AM: Sorry folks, no iPhone 5… yet….

11:38AM: that’s it!

11:38AM: “I am so incredibly proud of this company and all of the teams who work so hard to bring all of the innovations you’ve seen today.”

11:37AM: “Now, when you look at each of these, they’re great and fantastic and industry leading in and of themselves…” Tim is slowing down. Things are building up. “What puts Apple way out front is how they’re engineered to work together so well.”

11:37AM: Called the iPhone 4S “the most amazing iPhone ever.” But for how long?

11:36AM: Tim is back, re-capping things.

11:36AM: “And that’s the iPhone 4S. Thank you.”

11:36AM: On the 28th 22 more countries, and 70 countries by the end of the year. Over 100 carriers. “Fastest rollout ever.”

11:36AM: Sprint gets an iPhone!

11:35AM: It’ll hit US, Canada, Australia, the UK, France, Germany, and Japan. In the US it’ll be Verizon, AT&T, and Sprint!

11:35AM: Pre-orders for the 4S start this friday, the 7th. Available on October 14th.

11:35PM: The 3GS and iPhone 4 will live on. The 4 is now $99 for 8GB. The 8GB 3GS will be free — on contract.

11:34AM: Yes, that’s with carrier agreement.

11:34AM: Phil’s back. Black and white versions 16GB: $199, 32GB for $299, 64GB for $399.

11:34AM: This video is still going, by the way. Hyperbole is flying around. It’s incredible, amazing, gorgeous.

11:32AM: By the way, the antenna design looks like the current Verizon version, with the same basic groove placement.

11:32AM: We’re still waiting for the big info: price and availability. Will this phone hit every carrier?

11:31AM: Great?

11:31AM: More demonstrations of Siri, including a guy booking meetings while running, Siri warning that he has a conflict. Meeting moved, dude didn’t even have to lose his stride. Now you can even work while you’re working out.

11:29AM: Running down the specs again, new processor, new camera, all on a white background of course.

11:29AM: “We’re really excited about the iPhone 4S.” They’ve made a video to show it off. Yeah, it’s commercial time.

11:29AM: Sounds like that’s it for the iPhone 4s… Phil is giving us the run-down again. Question is: will we have one more thing?

11:28AM: Works for English (US, UK, and Australia) plus French and German. It’ll be beta to start, but there’ll be more languages and services coming.

11:28AM: it works out of the box, but “gets better” as it learns your voice.

11:28AM: In other words: data connection most certainly required.

11:27AM: Phil is back. There’s now a microphone next to the space bar in the keyboard, and you can do dictaction. It’s similar to Android, in that it’s happening remotely

11:27AM: So that’s Siri, Scott’s off the stage. “And that is the coolest feature of the new iPhone 4S.”

11:26AM: Scott asks “Who are you?” Siri says “I am a humble personal assistant.” Humble for now, maybe. That round of applause might change things.

11:26AM: …searching the web, setting timers, and asking more obscure stuff that gets routed through WolframAlpha. “It is absolutely blow away.”

11:25AM: You can get a list of example of what you can do, including meetings, emails, directions, weather, stocks, looking up contacts, creating notes…

11:24AM: Scott says “Get shopping.” Apparently Siri won’t do that for you.

11:24AM: “How many days are there until Christmas?” Siri says: 82 days. Also, 2 months 21 days, 11 weeks 5 days, 58 weekdays, and .22 years.

11:24AM: We’ll all be impressed until Siri gets sentient. Then… well, we’ll see.

11:23AM: Scott’s going on a bit here, but we’re still impressed.

11:23AM: “Define mitosis.” Siri hits up WolframAlpha and spits back a definition.

11:22AM: “Search Wikipedia for Neil Armstrong.” Suddenly, the world’s greatest American is up on screen, looking like a man’s man in his space suit.

11:22AM: Siri not only remembers, Siri knows.

11:22AM: Scott’s creating a reminder “Remind me to call my wife when I leave work.” Siri asks to confirm and makes the reminder. Siri already knew who his wife is and set up a geofence around work.

2:21AM: Scott then made a calendar appointment, all by talking. This is, seriously, some impressive stuff happening here.

11:21AM: Siri always remembers.

11:20AM: Siri automatically creates a text message and asks if he wants to send it off to Phil. Note that Scott didn’t need to say Phil — Siri remembered.

11:20AM: Scott then asked Siri whether he had any appointments, Siri said he did not, and so Scott then said “Reply ‘I can do Friday.’”

11:20AM: Just hold down the button on the headset and say “Read my message” and Siri does so. Dutifully, obediently.

11:19AM: Scott’s talking about receiving a text message while you’re phone’s in your pocket, and you’re wearing a Bluetooth headset.

11:19AM: “Give me directions to Hoover Tower.” Siri brings up Maps, shows the route, and you’re good to go.

11:18AM: Evvia Estatorio, you win! That place will probably be hopping later today.

11:18AM: “Find me a great Greek restaurant in Palo Alto.” Siri says (courtesy of Yelp) that she found 14 — sorted by rating.

11:17AM: Scott said that, not Siri, but she probably agrees.

11:17AM: “It’s that easy.”

11:17PM: “Wake me up tomorrow at 6am.” Siri responds “Okay, I set it for 6am.”

11:17AM: “What time is it in Paris?” Siri responds: “The time in Paris, France is

11:16AM: ” Siri also brings up a live clock.

11:16AM: Spoken, this time, using GPS lady voice. She gets around, that gal.

11:16AM: “Do I need a raincoat today?” Siri responds “It sure looks like rain today.”

11:16AM: “What is the hourly forcast?” Siri responds in the same way.

11:15AM: Bam, sunny and 70s. This is California, remember.

11:15AM: “What is the weather like today?” Siri responds: “Here is the forecast for today.”

11:15AM: Scott Forstall is back up. Just hold down the home button and Siri will listen in.

11:15AM: We’re going to do a live voice recognition demo, despite Phil saying that’s not always a good idea…

11:14AM: What’s Apple calling this? Siri it is.

11:14AM: “Will it rain in Cupertino” or “Do I need an umbrella today?” Both the same question, but different ways of asking.

11:14AM: Phil’s wishing that devices could really understand you, that you didn’t have to use a restricted lingo when asking for music or searching for directions.

11:13AM: Siri time?

11:13AM: Phil left one thing out. “It’s a feature all about our voice.”

11:13AM: “The most amazing iPhone yet.”

11:13AM: Eight megapixel, 1080p, wireless mirroring, iOS 5, the works.

11:12AM: The new 4S is “entirely new” on the inside, and Phil is re-capping the specs.

11:12AM: You can do it wired or wireless.

11:12AM: AirPlay Mirroring is now happening, meaning you can get your gaming on the big(ger) screen.

11:11AM: “To many customers this will be the best still camera they’ve ever owned and the best video cameras they’ve ever owned.”

11:11AM: Color and sturation is amazing — maybe a little over-boosted, but certainly won’t disappoint those who have both rods and cones.

11:10AM: More baloons — and actors sauntering toward them.

11:10AM: Video time, edited with some sound and cuts, but otherwise untweaked.

11:10AM: There’s video image stabilization, with temporal noise reduction.

11:09AM: 1080p is on tap, no surprise. “Just the resolution you want.” You hear that 4K? Nobody wants you.

11:09AM: Next: video recording.

11:09AM: Seriously, these are gorgeous shots, but we’ve seen gorgeous shots from cameraphones in the past. Hopefully we’ll see how it reacts in the real world soon enough.

11:08AM: Answer? Really hard people. Really, really hard.

11:08AM: We’re looking at some amazing photos of balloons, flowers, and squirrels. “Do you know how hard it is to make a squirrel stand still?”

11:08AM: Hars, but fair, Phil. Harsh but fair.

11:07AM: “I don’t know what Droid Bionic users need to do between pictures, maybe go get coffee.”

11:07AM: The 4S? A mere 1.1 seconds for the first picture, and a half-second for the second.

11:07AM: Comparo tie: Bionic takes 3.7 seconds for the first picture, 2 for the Galaxy S II, Sensation 2.1.

11:07AM: Yes, folks, not 25 percent.

11:06AM: There’s a new Image Signal Processor that Apple designed, enabling face detection and 26 percent better white balance.

11:06AM: “That’s a lot on the camera itself, but it doesn’t sotp with the camera.”

11:05AM: And, five whole elements in the lens assembly — 30 percent more sharper, and it’ll go down to f/2.4!

11:05AM: There’s an IR filter on there too for better, more accurate colors.

11:05AM: A 60 percent boost over the iPhone 4. Phil is saying that more pixels isn’t necessarily better, but it’s a backside illuminated CMOS, so that means 73 percent more light. It’s faster, too — one third quicker.

11:04AM: It is, indeed, an eight megapixel sensor. that’s 3264 x 2448.

11:04AM: Apple was competing with the “many great point and shoot cameras, so it’s the one camera you really want to have with you all of the time.”

11:04AM: Phil’s reminding us that the iPhone 4 is now the most popular camera for uploading pictures on Flickr. The 4S now has an “all new” camera.”

11:03AM: Now, new camera.

11:03AM: “That really benefits customers a lot” — particularly those who have racked up as many frequent flier miles as we have lately.

11:03AM: Okay, now its network time. The iPhone 4 was of course GSM vs. CDMA. The 4S is both — GSM and CDMA

11:02AM: Why not some LTE options?

11:02AM: Phil’s taking a shot against the Atrix, Thrill, and Inspire 4G. “The iPhone 4S is just as fast as these phones.”

11:01AM: Theoretical download speeds are now twice, 14.4Mbps versus 7.2 on the iPhone 4.

11:01AM: I’ll let you come up with your own joke about that line.

11:01AM: It will make “even better call quality.”

11:01AM: “Our engineering system has worked really hard at advancing the state of the art… it can now intelligently switch between the two antennas between transmit and receive.”

11:00AM: Next new feature: “the wireless sytem”

11:00AM: Phil’s addressing the battery life, and the 4S will offer eight hours of 3G talk time. Six hours of browsing, nine on WiFi. 10 hours of video, and 40 hours of music. “Fantastic battery life.”

11:00AM: Phil is back up. “That’s a great example of what you’re going to get out of the brand new iPhone 4s.”

10:59AM: Will be available December 1st.

10:59AM: Infinity Blade is “only going to run like this on the iPhone 4s. Why? Because it’s awesome.”

10:59AM: The demo-meister is pretending to be having a hard time beating up the big guy, but it’s all a show. He just gave him the slice and dice treatment.

10:58AM: Game definitely looks quite good, reflections and self-shadowing are in effect.

10:58AM: A big, mean dude I should point out.

10:58PAM: You can now use two swords as we slice the crap out of some big dude in a mask.

10:57AM: Applause for the fish. Fish and cartoon mice: very popular in this room.

10:57AM Leaves and firefly in the air, coy swimming in the pod.

10:57AM: This is using some graphical techniques from the latest God of War.

10:57AM: We’re going after the creator of the Infinity Blade. This is a realtime demo, by the way.

10:56AM: “We’re going to show you some graphics techniques that aren’t even available on home gaming consoles.”


10:56AM: Epic made $20 million in revenue on Infinity Blade. Now, it’s time to see Infinity Blade 2!
10:56AM: Naturally games are a big part, and Mike Capps from Epic is up on stage to show off a demo.
10:55AM: It’s up to 2x faster than before, with dual-core graphics, which are said to be seven times faster than previous iPhone.
10:55AM: It has the A5 chip!
10:55AM: ”Of course it starts with a Retina display, of course it’s glass on the back… but don’t be deceived, because inside it’s all new.”
10:54AM: ”I’m really pleased to tell you today about the brand new iPhone 4S.”
10:54AM: Phil’s reminding us it’s #1 in the world…
10:54AM: ”Despite competitors trying really hard to copy the iPhone 4, they haven’t really been able to come close.”
10:54AM: Next: iPhone.
10:53AM: ”So that’s iPod, and the iPod lineup. We love music, and we’re going to continue making the world’s best music players.”
10:53AM: 8GB is now $199, 32GB for $299, 64GB for $399. Available on october 12th.
10:52AM: There’s a white version coming! “It’s gorgeous.”
10:52AM: ”Wherever you are, this amazingly thin iPod can have access to all of your music, all of your books.”
10:52AM: “iOS 5 is a tremendous upgrade for the iPod touch, and so is iCloud.”
10:51AM: And, of course, it’s running iOS 5. Phil is talking about how iMessage changes the way people use that device.
10:51AM: Now talking iPod touch. Phil is reminding us that it’s the most popular portable gaming device.
10:51AM: Price drop!
10:50AM: $149 for 16GB and $129 for 8GB.
10:50AM: There’s a Mickey Mouse watch, too. More applause, applause for Mickey.
10:50AM: Some cool ones, roman numerals, classic LCD style, color-coordinated with the shell.
10:49AM: Phil’s talking about watch accessories, “we thought that was really fun.” So, there are 16 new clock faces. “Why not, right?”
10:49AM: There’s an “improved fitness experience” — you can now go on a walk or a run “right out of the box.” No extra sensors required. That goes to Nike+ No more shoe dongles.
10:48AM: ”We’ve added some updates this year.” Multi-touch display can be displayed with big icons, instead of an array of four. Swipe between them, “it’s really simple.”
10:48AM: Phil’s talking about the iPod nano, a “really fun way to enjoy music wherever you are.”
10:47AM: Phil’s here to talk iPod. “We introduced the iPod because we loved music, and that hasn’t changed.”
10:47AM: ”So that’s iCloud and I’d like to ask Phil Shiller to join us here.”
10:47AM: Interestingly it’s a white iPhone 4 being used. So, it’s obviously not going anywhere if it’s in this commercial, right?
10:46AM: Looking at an iCloud commercial, buying a little Jill Scott online and downloading it to your iPhone easily. Sharing documents, picking up changes to documents, sharing photos… you know the drill.
10:45AM: But, that’s only in the US… they’re “working hard” to bring Match to other countries.
10:45AM: iCloud ships on October 12th, iTunes Match goes live at the end of the month.
10:45AM: $24.99 a year for all this goodness. “And that’s iTunes Match.”
10:44AM: You can stream your entire library by just tapping on it, playlists too.
10:44AM: This scans your library, adds all the good stuff that iTunes has to add, and uploads anything that isn’t in iTunes already.
10:43AM: Eddy is talking about adding the “same benefits” of iTunes purchased music to music you’ve bought elsewhere.
10:43AM: Now talking iTunes Match.
10:43AM: iCloud is free for iOS 5 and Lion users. 5GB of online data free, but you can buy more if you want.
10:42AM: And, there are parental controls too — no creepy stalkers iStalking.
10:42AM: Invite your friends to share for a few hours while they’re driving to your pad, so when they call you lost you can more easily re-route them.
10:42AM: You can invite friends to share their location for a limited time, which is an interesting feature.
10:41AM: Perhaps you can tell their longitude and Latitude, from this application.
10:41AM: You can quickly and easily see the locations of those who’ve opted to share their location with you.
10:41AM: Oh, something new! Find My Friends.
10:40AM: There’s a daily backup from iCloud too, contacts across all devices, calendar events.
10:40AM: Lots of wonderful things to be found in these clouds.
10:40AM: Apps, too, are easily re-downloaded thanks to iClouds, books too.
10:39AM: Documents in the Cloud means your docs get pushed as well. “My documents are updated across my devices.” Sensing a trend here…
10:38AM: Now it’s photos time. “Your photos are now on your camera roll, and you wish they were on all of your devices.” Pictures go up to the cloud from your iPhone and then get shot out to all your other devices.
10:37AM: Eddy’s reminding that you can download and re-download your music or media anytime and on any device.
10:37AM: Having more WWDC flashbacks. Is this Moscone? What day is it?
10:28AM: Then there’s iMessage — BBM for iOS, basically.
1:27PM: There’s notifications, visible from the top by swiping down — ala Android. No more annoying popups from Tiny Tower.
10:27AM: ”We’ve already seeded 100,000 developers, and they love it. We can’t wait to get it in other peoples’ hands.”
10:26AM: $2.99 for a card in the US, $4.99 elsewhere in the world.
1:25PM Hallmark, you just got served. Apple will print it and even mail it automatically and you’ll even get a push notification for when the card is delivered.
1:24PM: We’re looking at the Cards app, which lets you make your own greeting cards. Real, honest to gosh cards. You pick the pic, Apple prints it out.
10:24AM: Apple has paid out $3 billion to developers — and of course has taken a tidy cut itself.

10:23AM: More than 500,000 apps in the App Store, 140,000 are specifically for the iPad. “That gives anyone who owns an iPad a better experience.”


10:23AM: iOS is now the number one mobile operating system, 43 percent compared to Android’s 33 percent as of the July ComScore number Apple is quoting.
10:22AM: Scott Forstall is up now.
10:22AM: “We have passed the quarter of a billion sales mark” for iOS devices. That’s 250 million iPhones, iPods, iPads, etc.
10: 21 AM:iPad is the “undisputed” #1 tablet in the world. Tim says “everybody and their brother” is trying to compete, but three quarters of all tablets sold are iPads.
10: 20 AM: “Over 80 percent of the hospitals in the US are now testing or piloting iPad.
10:19AM: Every state in the US has an iPad deployment program either in place or in pilot. 1,000 schools have a 1:1 program.
10:18AM: iPads are “showing up everywhere” according to Tim. In schools they’re “changing the way teachers teach and kids learn, and many educators agree with us.”
10:18AM: Now we’re talking iPad. Apple’s youngest category. iPads are “showing up everywhere” according to Tim. In schools they’re “changing the way teachers teach and kids learn, and many educators agree with us.”

According to a ChangeWave survey, HTC is second at 49 percent. Apple is #1 at 70.  ”More coming up on iPhone…”
10:16AM: “Customers love iPhone, and it’s consistently rated #1 in every satisfaction rating I can find.”
10:16AM: 125 percent growth year-over-year for iPhone sales.
10:15AM: “Next up is iPhone. This could be the reason why the room is so full today. The iPhone 4 now makes up half of the overall iPhone market, showing just how strongly the market is growing.
10:15AM: It’s the number one music store in the world, 16 billion songs downloaded.
10:14AM: iTunes talk, now up to 20 million songs — twenty times what the service launched with.
10:14AM Amazingly, almost half are going to people buying their first iPod.
10:14AM: ”iPod is still a large and imporant market for Apple.” 45 million iPods from July 2010 to June 2011.
10:13AM: Over 300 million iPods have been sold. “It took Sony 30 years to sell 220,000 Walkman casette players.”

10:13AM: Market share for iPod? A neat 78 percent.
10:12AM: ”There are still 77 percent of people who are buying something else. What does that mean? We have an incredibly high ceiling here. We have a long way to go.” Now we’re talking music, reminding us that the iPod launched in 2001 before “revolutionizing the industry.” It reminded all of us how much we love music, and made it simple to enjoy again.
10:11AM: The net result? 23 percent market share for Apple as of August.
10:11AM: This is a trend that dates back five whole years, with Apple approaching 60 million Mac users worldwide.
10:11AM: The Mac platform has grown by 23 percent since last year. The PC? Four percent.
10:10AM: ”The MacBook Pro and the iMac are the number one best selling notebook and desktop in the United States.”
10:10AM: Hear that, Intel? Tim’s got your Ultrabook number.
10:10AM: At the same time Apple announced the new Air, which is “thin and light and beautiful and wicked fast — our customers love it and our competitors have been trying to copy it.”

10:09AM: We’re comparing to Windows 7 — it took 20 weeks to reach 10 percent of the Windows install base. It took Lion two weeks.


10:09AM: Six million copies of Lion downloaded so far — 80 percent more than Snow Leopard.

10:09AM: Quoting Mossberg, saying that Lion is the “best operating system out there.”

10:08AM: First is the Mac, and of course OS X Lion is the big news on that front.

10: 08 AM: 357 total stores in 11 countries, and many, many more are coming to “raise the bar at retail.” ”Our products are at the core of everything we do.” Tim’s going to walk us through all four of them.

10: 06 Am: At the Hong Kong opening, they sold more Macs on opening day than they have in any other store in the world!

10:05 Am: 100,000! When the LA store opened, it took a month to hit 100,000 people.

10:05 AM: The Shanghai store is “absolute gorgeous,” the company’s largest store in Asia. 100,000 visitors stopped by on opening weekend.

10:04 AM: Two new stores opened in China in the past week, Hong Kong and Shanghai.

10:04 AM:Today we’re going to be learning about innovations in software and hardware, and the integration of all of these into a “powerful yet simple integrated experience.” ”Apple has enormous momentum, and nowhere is that more evident than in our retail stores.”

10:03 AM: Then there’s the MacBook Air, which has “fundamentally changed the way people think about computers.”

10:03 AM: This room is called the Town Hall, which Tim says has quite a history. The original iPod was launched here. “It went on to revolutionize the way we listen to music.

10:02 AM: “I want to especially welcome you to this campus. This campus serves as a kind of second home for many of us, so it’s kind of like inviting you in to our home.”

10:02: AM: “It is a pleasure to host you today.” And it is our pleasure to host you, readers. I love Apple.”

10:00 AM: Tim Cook is on stage. “This is my first product launch since being named CEO. I’m sure you didn’t know that.”

09:56 AM: Hello Dear Reader! Finally, Apple is going to start it’s Let’s Talk iPhone Event in few minutes. I’m here to let you know about what’s going on there, so keep refreshing the page for checking out the latest updates.