The Google Plus Project; a project which is getting viral day-by-day. Recently when Google launched its Google Plus Project, it wasn’t expected that it will become such a viral project within just a few days of its launch. But after its launch, the project is gaining its popularity in each and every moment.

If we take a look at Google Plus, then we’ll find that the Google Plus project has the best features of social networking websites Facebook and Twitter in it. And as we know that Facebook and Twitter both are very valuable for marketers; so can Google Plus also help marketers in marketing their products or projects? The answer is “Yup.” Google Plus can be an effective marketing Gadget for marketers if they use it carefully. So today I am going to list down top 5 things marketers should know about Google Plus. Take a look at this-

1. Engagement is the key to success: The Google Plus Project is all about engagement. More you engage; More you’ll gain. Google Plus has a potential of widely spreading your content and helping you in gaining traffic for your website. May be you don’t believe on it, but Google Plus has become one of the top 10 referrers of traffic to TechCrunch.

2. Creating Circles: One of the top features of Google Plus is “Circles.” You can easily categorize your friends in as many circles you want. Facebook tried to do so in its “Lists” feature but it is burdensome. So Circles feature in Google Plus can easily help you in that matter. Create circles like ‘Business Contacts’, ‘Friends’ or ‘Family’ and share different information with each circle easily.

3. Share information in which Sparks the conversation: More than a social networking site, Google Plus is a information sharing engine. So always try to keep in mind that the information you are sharing is useful for others and sparks the conversation. This is the main thing you should remember.

Right now Google Plus is not ready for businesses and organizations. Yep, According to Google, they will create pages later this year for organizations and companies. But you can still start using Google Plus for your business in some ways (i.e. keeping a +1 button on your website or encouraging your staff members to create profiles on Google Plus) to start the conversation.